The “husband-hunting” bra has been manufactured by the international lingerie firm amid Japan’s falling marriage rate and with the age of the average bride now 28 or over. Triumph publicist Keiko Masuda said of the bra, which features a self-set counter: “First you decide your target time or deadline until marriage and the countdown clock will start. “Once you find your life partner and get engaged, you have to insert the engagement ring into the slot and the clock stops and The Wedding March begins.” Some 3,800 firms have Japanese match-making businesses, making a market for a beau-targeting bra a no-brainer. Once the wedding deal is done, though, the bra includes a holder for the family seal and a pen to sign a pre- or post-nuptial agreement.